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Do you know this old-fashioned tradition to propose with a diamond ring?
Well, it’s not so old actually.
This tradition is a result of the thoughtful advertising of the De Beers company. In 1948 they created a slogan: A Diamond Is Forever that stressed the importance of engagement with a diamond ring. And 72 years later it became a tradition that provides profit not only to this jewelry company...
One of the biggest puzzles in retail business is consumer behavior.
Why do they buy goods?
What motivation do they have?
Why do they prefer online shopping?
Consumers’ behavior poses too many questions. Today we introduce our first e-book that will shed light on this topic. In the book, we’ll cover the main models of shoppers behavior, aspects of motivation, purchasing cycle, the difference bet...
Hi Amasty blog readers!
To be honest, we were so busy working on new extensions, updating the old ones and helping our customers, that we almost forgot to show our work on location. I mean, on real shops! That's why today we embrace it's never too late thing and share an excellent Magento case study. Meet horsecheck.nl with more than 40,000 items available and the guy behind - Maarten. We aske...