Hello Amasty blog readers! As we share some free useful Magento tools from time to time, we decided they should have a cosy home where they can chill out together. Here’s a collection of free downloadable tools for many purposes, and we’ll timely update this post if anything new appears.
Magento blog: technical tips and e-commerce guides from Amasty
If you’re working with Magento , most probably you’ll face a situation when you need existing fake orders, and there are none at the moment. It’s not relevant to create orders (or customers) using the Magento interface, as you can do it programmatically, which takes less time and effort.
Google treats users security quite seriously so it wasn’t surprisingly that in August 2014 Google announced HTTPs as a ranking factor. But still buzz was heard from here and there in the SEO community. Some people immediately switched to HTTPs, some preferred to take time and think over such a serious step. Anyway, there were people who claimed that HTTPs made their sites rank higher; those who saw drops in rankings after switch to HTTPs; and finally those who didn’t notice any changes with HTTPs.
This article is based on a speech Amasty Chief Technology Officer Andrei Vachkevich gave on Meet Magento Poland 2014. Good day to Amasty blog readers! I’ve been working with Magento for more than 5 years, and finally it’s time to share some of our recent experience regarding sending e-mails in Magento. Today I will speak about how to avoid your e-mails being marked as spam. Of course if your goal is not to send spam e-mails. Many people on Magento related forums are discussing the...
If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight. This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the help of Google Analytics data. Let me note, that for tightening together web traffic and financial goals,...
You ask – we deliver! Magento Improved Layered Navigation is the product thousands of Magento store owners have been using for more than 5 years. We’re very proud of it and encourage our customers to use this extension with maximum results. We’re focused on settings and the visual presentation of the module features in the description, but our customers often ask us about SEO strategy they should follow while configuring the extension. To help you use the extension to its most for SEO, I decided...
That’s what Guido tells about himself: “I am a Cognitive Psychologist, Data Driven Customer Experience Engineer and a Digital Native. I love testing hypotheses about human behavior in online environments and building communities.” Also, Guido is a Dutch Community Manager for Magento, and we’re happy that he will come and speak at Meet Magento Belarus on Sep 21st. We asked him several questions about his work and the Magento community.
A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters. For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-step guide. Things you should know before starting your Magento A/B test Note: there are many kinds of testing software available. But writing this I assume you’re using Google Analytics experiments feature....
Some exciting news for the Magento community! Magento 2 Merchant Beta was released. The next step for Magento 2 platform will be General Availability release, which is planned to happen until the end of 2015. We put an outline of things you should know about Merchant Beta release.
Magento 126.96.36.199 version was released on Jul 7, 2015. As you know, Magento is based on PHP and Zend Framework, and there’ll be a new PHP release soon. What can developers expect from the new language version? The interview was originally published on dev.by by Igor Savchuk and was translated exclusively for Amasty blog. It answers this and many other questions about PHP evolution.
Hello to Amasty blog readers! Meet Magento Belarus is coming closer every day. A couple of weeks ago we shared a guide around Minsk for our international visitors. Today I’ll tell you about some practical things you might find useful during your trip to Belarus.