Magento blog: technical tips and e-commerce guides from Amasty

4 Key Performance Indicators to Evaluate your Ecommerce Business 0

4 Key Performance Indicators to Evaluate your Ecommerce Business

If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight. This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the help of Google Analytics data. Let me note, that for tightening together web traffic and financial goals,...

Magento Layered Navigation - best settings for SEO 0

Magento Layered Navigation: best settings for SEO

You ask – we deliver! Magento Improved Layered Navigation is the product thousands of Magento store owners have been using for more than 5 years. We’re very proud of it and encourage our customers to use this extension with maximum results. We’re focused on settings and the visual presentation of the module features in the description, but our customers often ask us about SEO strategy they should follow while configuring the extension. To help you use the extension to its most for SEO, I decided...

Magento evangelist Guido Jansen 0

Magento evangelist Guido Jansen on community values: ‘Magento is not about technology only’

That’s what Guido tells about himself: “I am a Cognitive Psychologist, Data Driven Customer Experience Engineer and a Digital Native. I love testing hypotheses about human behavior in online environments and building communities.” Also, Guido is a Dutch Community Manager for Magento, and we’re happy that he will come and speak at Meet Magento Belarus on Sep 21st. We asked him several questions about his work and the Magento community.

Master Magento A/B testing: how to split test product pages in Magento 0

Master Magento A/B testing: how to split test product pages

A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters. For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-step guide. Things you should know before starting your Magento A/B test Note: there are many kinds of testing software available. But writing this I assume you’re using Google Analytics experiments feature....

Magento 2 Merchant Beta release - what you should know 0

Magento 2 Merchant Beta release: what you should know

Some exciting news for the Magento community! Magento 2 Merchant Beta was released. The next step for Magento 2 platform will be General Availability release, which is planned to happen until the end of 2015. We put an outline of things you should know about Merchant Beta release.

PHP 7 and script languages future: insights from lead Zend.com developer 5

PHP 7 and script languages future: insights from lead Zend.com developer

Magento 1.9.2.0 version was released on Jul 7, 2015. As you know, Magento is based on PHP and Zend Framework, and there’ll be a new PHP release soon. What can developers expect from the new language version? The interview was originally published on dev.by by Igor Savchuk and was translated exclusively for Amasty blog. It answers this and many other questions about PHP evolution.