When talking about business, we most likely associate it with its shareholders. As an "artificial person", a business exists in an environment influenced by immediate and indirect factors. Here we discussed the main micro and macro environment forces impacting businesses and why it is a mistake to ignore them when building a long-term strategy.
Bumper ads give better reach. You can get 2x more impressions and unique users. That's the result we got last year. But don't jump to conclusions. We asked our in-house PPC expert, Vera Ryabinina, which format of advertising to choose.
This year will be the first time in its long history that the e-commerce market will see negative revenue growth — a 2.5% drop versus the 10% growth predicted for 2022 a year ago. Are figures below expectations “normal” and is there something to be done about this? Let's try to get this straight.
We choose quality over quantity and this helps us focus on more priority improvements for your Amasty extensions. Last month, the biggest updates went to Improved layered Navigation and Hyvä-ready extensions, the rest of the modules got minor yet no less important enhancements. See for yourself.
Amasty and Hyvä announce an official partnership that will allow our customers to get the most out of Amasty extensions and Hyvä Themes used together.
With the upcoming end of support for Magento version 2.3.x and release of a new Magento 2.4.5, our team has been busy working on technical updates for our extensions. The biggest news here is that as of this month, all technical updates, including compatibility with the latest Magento versions and bug fixes are provided free of charge as part of the original license agreement.
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