Articles by Ksenia Dobreva

Ksenia is a devoted marketer with a special love for writing. She believes that content with several pinches of SEO and social can be a brilliant daily special. Apart from marketing, Ksenia is keen on implementing project management in the content production domain, as well as growing and building effective content teams. Ksenia's articles were mentioned in Magento Community Digests and Magenticians News.
buy now add to cart button colors

Add to Cart and Buy Now Buttons: CTA Colors That Make People Want to Buy [Original Research]

Add to Cart and Buy Now buttons are the main calls-to-action (CTAs) on your website. Everything you do in your store boils down to motivating the visitors to click on these buttons. And when it comes to driving such clicks on your e-commerce site, color can play a significant role. Studies have shown that certain colors evoke particular emotions and influence behavior. So, what colors grab attention or make people want to buy?
January 31, 2024
25 best retail blog ideas

25 best retail blog ideas

Content is king thing sounds from everywhere. SEOs, marketers, PR and e-commerce specialists say: you need to produce quality content, as it influences everything, from search engine optimization to brand awareness, from social visibility to customer loyalty. Looking for new ideas for your Magento 2 Blog?
October 14, 2022
A guide to cross-selling and upselling techniques

A guide to cross-selling & upselling techniques

The truth is: a decided customer is a rare phenomenon in the e-commerce world. In most cases, people are sure only about their needs, and slightly know about the way they can be satisfied. There is a fine line between making proper suggestions and trying to sell more at a rate when a customer doesn't see it as an aggressive tactic.
June 21, 2022
a-full-list-of-pinterest-board-ideas-for-e-commerce

Pinterest for e-commerce: a full list of board ideas

Pinterest is a great tool for e-commerce (we'll prove it with numbers a little bit further), and we encourage our clients and other merchants to use it for their e-commerce businesses. Today I'll be sharing a list of boards ideas (gifts, jokes, DIY, events, and more) so you can save your time and be even more effective with your marketing efforts. Why should you be using Pinterest to pro...
June 16, 2022
IS in conditions - wrong variant

Magento/Magento 2 Rules: Common Mistakes [Updated in 2019]

Setting Magento Table Rates, Promotions and various restrictions is an important part of managing a fully-functional Magento/Magento 2 shop. That's why our clients ask questions about Amasty module rules very often, and to help them use the rules logic properly, we collected several mistakes that are most often found in Amasty support queries. Magento 2 Rules: Avoid Common ‘Rules Conflic...
July 17, 2019
Install And Update M2 Extensions From Amasty Composer Repository [+NEW Info]

Install And Update M2 Extensions From Amasty Composer Repository [+NEW Info]

Hello to Amasty blog readers! Today we're announcing the availability of Amasty extensions for Magento 2 in our official repository, from which you can now install our modules with the help of the Composer. Only Amasty extensions for Magento 2 are available via the repository. Right now, Magento 1 extensions from Amasty are not ...
July 2, 2019

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