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International Marketing Manager who is currently in charge of marketing efforts at promodo.com. Elena is a GA certified individual and a very enthusiastic online marketer, with experience in SEO, content marketing and social media. Elena is a frequent speaker at webinars and has been featured in SEMrush, Smartinsights, and other online marketing sources.
If you run an online business, you need to continuously evaluate its performance to understand whether you are doing good. Speaking about ecommerce, with such a wide range of indicators Google Analytics provides, it is easy to get lost and let the most strategical metrics out of your sight.
This post is to provide you with the ready-to-use steps how to calculate the core business KPIs with the...
International Marketing Manager who is currently in charge of marketing efforts at promodo.com. Elena is a GA certified individual and a very enthusiastic online marketer, with experience in SEO, content marketing and social media. Elena is a frequent speaker at webinars and has been featured in SEMrush, Smartinsights, and other online marketing sources.
