2016 has plenty of great books – science fiction, biography, non-fiction and, of course, there are some jewels in the crown in business literature. Amasty team has chosen the most appealing and catchy editions, published this year.
Read the books you are curious about and soak up the knowledge! We’ll be very pleased if the listed literature pieces come in useful for your work and inspire you to new marketing heights.
Written by: Jay Baer
It is no secret that a satisfied customer is a happy customer.
This book by bestselling author Jay Baer says that there are no irresolvable conflicts between the customer and the manufacturer.
It’s quite strange, but in 2016 the overwhelming majority of businesses do not actually understand that it takes far less energy and time to retain current customers than to attract new ones.
Baer identifies two categories of so-called “complaining customers.” Each type is characterized by its motivation. There are offstage haters, who want a solution for their problems and complain via phone, e-mail, and company websites. Onstage haters are often disappointed by traditional channels efficiency, so they turn to discussion boards, review sites and, certainly, social media.
Onstage haters don’t need just a solution, what they want is an audience to share their disappointment with. Each group needs its own approach and solution. Hug your haters describes the both groups in detail, and teaches you how to respond to complaints and to cope with negativity.
“ Hugging your haters gives you the chance to turn lemons into lemonade, morph bad news into good and keep the customers you already have.”
– Toby Nwazor,Huffington Post.
Written by: Jonah Berger
It’s a paperback version of the famous book by Jonah Berger, a master of consumer behavior and social influence. New York Times bestseller author wonders – why some ideas are shot while the others are left unused.
Even such term as “infectiousness” has its own STEPPS (STEPPS is a Berger’s characteristics that make products and ideas go viral) – Social currency, Triggers, Emotion, Public, Practical value. The Book is packed with entertaining examples of viral and word-of-mouth marketing campaigns.
“When we care, we share.”
– Jonah Berger
Written by: Allan Dib
A rebellious marketer Allan Dib has written a pretty straightforward book. Dib insists that every business should have a clear structure and a plan. There is an interesting example about a plumber, the idea is that a great plumber is not necessarily the best plumbing business owner.
The main book goals are to take you from confusion to clarity, to cut the useless actions and prevent loss of time. Dib examines marketing of a company from the practical side, and if you need to be a little bit down to earth, then this book is just for you.
On the other hand, Allan reminds us how important it is to optimize your job responsibilities – here the author recalls the famous Pareto principle (20 per cent of the effort gives 80 per cent of the result) and adds his own 64/4 principle – 64% of effects comes from 4% of cases, or 96% of stuff you do is a waste of time.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
Written by: Joe Pulizzi
This is an advice-rich, forward-thinking book. The beginning starts with David and Goliath story, viewed and analyzed from the business side.
The content marketing expert shares his thoughts about how exactly content, which creation is a laborious work, can be useful for any industry. In addition to describing the successful campaigns, the author also talks about his own mistakes and bad decisions, accompanying them all with conclusions.
Who is Сontent Inc for? Entrepreneurs, who need to develop a content strategy, would get the most from this book. Six-step business-building process – The sweet-spot, Content Tilting, Building the Base, Harvesting the Audience, Diversification and, finally, Monetization “has worked wonders” for Pulizzi, so why not try?
“What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that “the selling part” would come later? Crazy? Or crazy-brilliant? I’d say the latter. Because in today’s world you should serve before selling.”
– Ann Handley, author of the Wall Street Journal bestseller Everybody Writes
Written by: Grant Leboff
From Grant Leboff’s, a sales and marketing expert, point of view, if you want to succeed in the newest (i.e. online) selling channels, you need to use completely new tools and skills. His book Digital selling is about how old patterns of behavior became obsolete, and selling has transformed in the digital environment. Combining anecdotes with practical insights, he delivers a guide to readers about how the sales department should work nowadays.
Leboff tells us about a “pike syndrome” and introduces the term “narrowcasters”, vividly explaining why “classic” sales methods like cold calling are not viable anymore. In essence, the book will be useful for small and medium sized business.
“In this terrific book Grant Leboff provides readers with a sales model for the Digital Age. This is a vital read for all those involved in any growing organisation.”
– Zev Siegl, Co-Founder Starbucks Coffee Company
Written by: Fauzia Burke
Fauzia Burke, a Pulitzer finalist, has been working in book marketing and publicity for all of her professional life. That’s why it’s interesting when everything changes upside down and publisher releases the book herself.
“Online marketing for the busy” is divided into three parts . In phase one, the reader will work on dreams, motivation and goals. Phase two is all about turning priorities into action. The third phase is called “Staying the course” and is full of advice on online marketing promotion and monitoring. On the whole, Fauzia will give you the big picture before you take the deep dive.
“I am not going to tell you that if you follow my advice your book will be #1 on Amazon (that would be a great sales pitch, though), but what I can tell you is that if you follow my advice, you will create meaningful interactions with your readers and build a long-term, successful personal brand online. Having visibility online is not just about selling a book, it’s about building a career.”
– Fauzia Burke
How to Protect (Or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business
Written by: John P. David
At first, it seems the author is bullying you. The introduction starts with the following words: “Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business.” But don’t worry. David does it only to let you know about all the seriousness of the situation. John also explains you the difference between the dark and deep web and teaches you how to cope with negative content, and to react and respond to it. The book is filled with jokes and advice, based on author’s great experience. Special attention is paid to your online reputation protection. As a pleasant addition, there is an Online Reputation checklist.
Every smart entrepreneur knows social media is the biggest opportunity—and the biggest risk—to every business. John David has nailed the techniques for making sure you get all the good, without the pain.
— Douglas A. Blackmon, winner of the Pulitzer Prize, former bureau chief and senior national correspondent for The Wall Street Journal, and author of Slavery by Another Name
Youtube, Instagram, Content Marketing Bundle: How to Create a Money Making Machine Using Social Media and Content Marketing (Internet Marketing Success Secrets)
Written by: Matthew Lucas
In conclusion, we chose a 3-in-1 book, written by Matthew Lucas. What’s inside? The bundle includes the following Internet marketing books – Instagram Marketing, YouTube for beginners and, last but not least, Content Marketing Decoded. Individually, these books are worthy of attention and good reviews, but all together they also help you to organize your understanding of Internet marketing.
This pack will be perfect for those, who are sitting on the fence, but want to expand their business presence in social media. These books give a boost and many valuable tips for those who don’t know where to start. Of course, it’s only a cursory glance at social media marketing, but in a fast-changing world it’s important to capture the essence of things. The author has a very friendly tone, as he says “every time someone gets ahead in the Internet marketing world it brings a big smile to my face”.
Have you read any of these books? We appreciate your feedback, share your opinion in comments!