In 2013, marketers came to a conclusion that 2014 will be the year of content. It was, and marketers were the first who started to create even more compelling, useful, and valuable content.
Today we share our version of top 10 e-commerce articles published in 2014. Each article is accompanied by its topic, author name, and a brief description. We chose articles from various topics so you could expand your knowledge in various fields of e-commerce.
Now, if you need some weekend reading, let’s proceed!
Author: Savaş Çetinkaya
Topic: E-commerce SEO
This is a nice post that can serve as a checklist to look through your e-commerce SEO strategy and see the points that can be made on your website. The list is divided into several sections so that unexperienced online retailers can make their way through all benefits of SEO.
Author: Alesia Krush
A full breakdown on reasons an e-commerce site is losing speed. Site speed is a Google’s ranking factor and influences bounce rates and conversions, as well as returning visits. So, if the speed of your shop is not at the level desired, go through this list to cover all the points.
Author: Pier-Yves C Valade
Topic: E-commerce analytics
Google Tag Manager is one of the most important instruments to get your e-commerce analytics. Pier-Yves wrote a nice guide on implementing Google Tag Manager for Magento, which may seem tricky for inexperienced users at first.
Author: Kimi Mongello
This is a kind of infographic that was created using purely helpful facts. The data is represented in a wonderful and vivid way (and I know you’re probably tired of useless crappy marketing infographics, this isn’t the case).
Author: Graham Charlton
Topic: Case studies
Tracking competitors and powerful brands is always a part of any e-commerce marketing strategy. Econsultancy shows 21 great e-commerce websites, highlighting their most effective features.
Author: Daniel Butler
Topic: E-commerce SEO
This is a killer, I mean, a KILLER guide on rich snippets. It’s huge and contains loads of useful information on various types of mark-up.
No Words Wasted is a detailed guide on creating great content from scratch. It describes the full cycle of creating focused content that’ll serve your needs. A list of tools, charts, examples, and interviews on the topic included.
Author: Peter Meyers
Being a part of the industry always means it’s good to follow trends and note differences happening in the bubble. This survey is a quick overlook of what and how people did and used things in SEO.
Author: Jeff Delacruz
Topic: Product presentation
If you’re going to produce product pictures by means of your own team or even yourselves, this guide could serve for a good start!
Of course, we don’t expect you to read all these 100 blogs, but you might choose some to subscribe to. What is more, the author kindly added the most popular articles of each blog.
That’s a wrap for today. Were these articles helpful for you? Let us know in comments!