Nobody knows what Amasty Fox says, but it is a real book nerd for sure. Thanks God and New Year holidays that gave it enough time and inspiration to find the best e-commerce books of 2013. Now he is ready to share them with you and all the merchants worldwide.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
Written by: Gary Vaynerchuk
Gary Vaynerchuk, a well-known SMM guru and favorite of New York Times, has indulged his fans with another hit. Jab, Jab, Jab, Right Hook will teach you how to deliver your message in the social networks properly and knockdown your rivals already in the first round. The main message of the book is that creating profound content is just not enough for your voice to be heard. You have to adapt the things you say in accordance with peculiarities of the platform you employ. After reading this book you will know what SMM strategy best suits for Facebook, Pinterest, Twitter and even Instagram. It definitely deserves a place among Amasty’s top books on online marketing.
The Customer Rules
Written by: Lee Cockerel
Lee Cockerell is definitely the proper person to tell you how to serve customers right. He has lately finished his career at Walt Disney World, where he worked as Executive Vice President, and now is ready share his wisdom with all of us. The Customer Rules consists of 39 chapters, each of which describes one of the rules Mr. Cockerell has proved to be true during his work in hospitality industry. This book is written in a simple and light manner, but even the principles that sounds funny at first like Rule #5: Ask Yourself “What Would Mom Do?” or Rule #39: Don’t Try Too Hard seem to be highly efficient for both small family companies and huge international corporations.
Ultimate Guide to Link Building
Written by: Eric Ward, Garrett French
Ultimate Guide to Link Building will take you on a long journey round all the existing ways of link building and will teach you how to tell effective ways from ineffective ones. This guide is one of the most detailed and all-encompassing books in its field. Clear explanations and direct answers to the questions set will make reading this book easy even for beginners. Be sure, after finishing the Ultimate Guide there will be no blank pages on link building for you left. We were obliged to include this SEO jewel into the list of the best e-commerce books!
Stand Out: A Simple and Effective Online Marketing Plan for Your Small Business
Written by: Aaron N Fletcher
Stand Out is a desk book for any small business owner striving for success. This book explains the basics of a successful marketing plan and shows step-by-step how to create a road map to your company development and growth. It outlines instructions on marketing, SEO, compelling content and a lot more. If you are looking for the ways to boost your online presence and improve your business strategy this book has definitely something to tell you.
Business Brilliant: Surprising Lessons from the Greatest Self-Made Business Icons
Written by: Lewis Schiff
This book gives a reader not only an abundance of success stories of American self-made businessmen, but also provides a detailed analysis of the things that brought them to wealth and fame. Lewis Schiff tells the stories of such business icons as Steve Jobs or Richard Branson and features seven main principles worth to be followed by any entrepreneur. To crown it all in Business Brilliant you will find a 4-step program that will help you to become a better negotiator and manager.
Strategic Digital Marketing
Written by: Eric Greenberg, Alexander Kates
If you are looking for a guide that will give you a broad and comprehensive picture of what digital marketing is, this book is the case. Written by a number of authors it highlights all the most important aspects of digital marketing and offers you an easy-written recipe to attain success in social networks, blogging and ecommerce in general. Strategic Digital Marketing covers not only the current market situation, but also talks about future perspectives and trends to gain importance in the near future.
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers
Written by: Dan Siroker, Pete Koomen
The book A/B Testing teaches us how to improve website conversion without spending a fortune. Dan Siroker and Pete Koomen did a great job writing this book: they have conducted more than 100,000 experiments and made up approachable and comprehensible instructions on how to employ A/B testing for your needs. After reading this book you will not only become better at A/B testing itself, but will also improve your decision making and business optimization skills.
Stay smart, keep growing!
With respect, Amasty Fox.