Category: Digital Marketing

Everything about digital marketing in e-commerce: branding, email marketing, product marketing and distribution, customer segmentation, website promotion, social media marketing, and more.

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Best online marketing books to read today [2016]

2016 has plenty of great books – science fiction, biography, non-fiction and, of course, there are some jewels in the crown in business literature. Amasty team has chosen the most appealing and catchy editions, published this year. Read the books you are curious about and soak up the knowledge! We’ll be very pleased if the listed literature pieces  come in useful for your work and inspire you to new marketing heights.

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Google to reshape the web search with mobile index

From Desktop to Mobile Obviously, mobile-oriented web is going to expand. As the vast majority of Internet users have smartphones, new technologies are being shaped more and more to the possibilities of mobile platforms. Perhaps, unless there are new smart glasses or watches or other super gadgets on the agenda (and, actually, even then), the upcoming decade will be the mobile-centric decade. It is also announced that the search engine mega machine is going to make the mobile index primary over the desktop one. Thus,...

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Best 2016 e-commerce books worth checking out

Imagine, you are monitoring lists of best books on e-commerce 2016 but you are still led to the old chap Dale Carnegie and his 1930s imperishable “How to Win Friends & Influence People”. Warmly shake hands with your customers and remember all the birthdays of their grandmas and aunts. Keep it up and you will be indecently rich and successful! Thus spoke great and mighty Dale. Fine, but haven’t actually our relations gone dramatically elsewhere today, constituted by the digital environment with the bunch of...

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Top 30 trending products to sell in 2016

Whether you are planning to start a new e-commerce business or seeking for ideas of what to sell this year, this list would be helpful for you. I found that most of the lists contain the same and repeating items such as selfie sticks, matcha tea and EOS lip balm, so I’ve collected a bigger list of various trending items, supported with Google Trends data.

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Magento wallpapers pack from Amasty

Hey there, Amasty blog readers! Apart from creating Magento extensions, our team enjoys having fun. Today we wanted to share something we created in our free time – several Magento wallpapers. Feel free to download and use them on your desktops!

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A guide to cross-selling & upselling techniques

The truth is: a decided customer is a rare phenomenon in the e-commerce world. In most cases, people are sure only about their needs, and slightly know about the way they can be satisfied. There is a fine line between making proper suggestions and trying to sell more at a rate when a customer doesn’t see it as an aggressive tactic.

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An Extensive Guide on Magento Duplicate Content

Nothing is created equal, they say. They are wrong. And if you own an online shop, you are the one who knows that perfectly well as many pages on your site are literary equal, aren’t they? Our extensive guide will help you to solve the problem of Magento duplicate content and never allow it again.

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How to run a targeted giveaway in e-commerce

Running giveaways is a common method of increasing your audience, getting more traffic and attracting more potential clients. They’re relatively cheap and fast when it comes to building audiences and creating a buzz around your brand. However, it’s not that easy to run a successful giveaway, which will attract the right people. After all, you want your potential clients to enter, so you could later on use these leads to grow your business. Same goes for building audiences – you want only the most relevant...

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How Magento Shopping Cart Price Rules Help to Create Promotions

It’s not a secret that effective online store management is an essential part of any e-commerce business. That’s why we’ve decided to start a new series of posts with practical tips which will help you correctly use special promotions and create shopping cart price rules. So, let’s get the ball rolling! For each promotional rule you can set special conditions and actions, therefore the rule will be applied only when these parameters are met. The Conditions tab is responsible for the whole rule application (for...