Nothing is created equal, they say. They are wrong. And if you own an online shop, you are the one who knows that perfectly well as many pages on your site are literary equal, aren’t they? Our extensive guide will help you to solve the problem of Magento duplicate content and never allow it again.
Category: Marketing Tips
Tips on e-commerce marketing: big brand cases, advice and how-to’s on SEO, customer satisfaction, promotion, and more
In this post, we will determine why customers abandon their carts. Not only that, but we will also figure out how to fix that problem by applying well-optimized email campaigns targeted at the most common reasons why a client leaves the store without checking out.
We have already spoken about e-commerce design trends before. Browsing through hundreds and hundreds of shops both for work and for myself, I have noticed some definite trends for some of the features. And today I’m going to show you what successful shops are using to provide their customers with even more features.
A/B testing, or split testing is a fundamental method to achieve business goals through improving conversion and other online marketing KPIs and parameters. For e-commerce, the main page you would want to test is the product page. How to perform an A/B test on a Magento product page? Read on and follow a step-by-step guide. Things you should know before starting your Magento A/B test Note: there are many kinds of testing software available. But writing this I assume you’re using Google Analytics experiments feature....
In 2014, e-commerce was gradually divided into two groups based on how they treated home page design. Here’s a brief table to tell the difference between them.
For the majority of Internet users social networks like Twitter and Pinterest are purely instruments of communication and sources of information. But these large networks are also offering opportunities for businesses, and today we will look at two features marketers and small business owners can put to good use.
According to 2014 MICROS Multi-channel Retail Delivery Report, out of the 240 retailers tested, 36 offered at least one gift wrapping option. Of these, many offered gift wrapping for free. That’s only 15%. Sure, this number can’t be 100% just because gift wrapping isn’t required for all fields of e-commerce; shops selling spare car parts or pet food can definitely ignore this kind of service. Today we are going to have a quick look on how best variants of gift wrapping work in e-commerce and...
When it comes to abandoned cart emails, you have two main pillars to rest on: abandoned cart email studies and learning from big brands. Today I want to share details of a small email marketing case; everybody writes on how we should actually send emails, but I wondered how big brands were using abandoned cart emails at the moment. If you’re interested in the results, please proceed to the article.