Amasty Product Feed Extension is a powerful and flexible solution for creating product feeds. The extension lets you create feeds for almost any feed processor which accepts XML or CSV feeds.
This article will guide you through creating a product feed for Google Shopping.
For doing that, you’ll need:
- Magento 1.4 and above
- Amasty Product Feed extension installed
- A Google account
Say, we have a Magento copy running on our server, and we have installed the Product Feed extension, so we’ll skip these details.
I used Product Feed 3.2.1 and Magento CE 1.9.1 when writing this article, so please take into consideration the fact that the screenshots may be slightly different if you use other versions of the software.
Briefing: what Google Shopping and Google Merchant center are
Google Merchant Center is a tool that helps you upload your store and product data to Google and make it available to Google Shopping and other Google services.
Google Shopping allows shoppers to quickly and easily find your product listings on Google by attracting more potential buyers and reaching shoppers while they are googling desired items. Also, it helps you control your product information. With Google Shopping, you can maintain the accuracy and freshness of your product information so your customers get what they want.
Google Shopping is currently available in the US, UK, Australia, Germany, France, Japan, Italy, the Netherlands, Brazil, Spain, Switzerland, and the Czech Republic.
Step 1. Creating a feed profile
It could be enough, but Google has certain requirements for categories naming. So, if we want our products to appear on Google Shopping, we should comply with these requirements.
Step 2. Setting categories for Google
Product Feed can change values of any product attribute. There are many ways you can make use of this feature, but in this article we’ll show an example of changing category name.
Let’s go to Custom Fields:
Give it a desired name and set Code to “google_product_category”.
Note: in fact, you can add any Code you like.
Save and go to the feed profile again.
Now, select Type = Custom Field, and Value is the name of the custom field with changed categories, Format = HTML Escape, as category names have special characters. Press Update, and google_product_category value will be replaced:
Step 3. Generating the feed file
Let’s save it – we’ll need the file later.
Step 4. Configuring Google Merchant account
Go to your Google Merchant account, choose Feeds menu and add a new Data Feed:
Here’s how the settings for my test case look like:
These settings are shown as an example, and you don’t have to copy the data.
Tada. If your feed file is in order, it will be successfully imported to your Google Merchant. But it happens rarely because it’s time for…
Step 5. Getting rid of errors
Google has certain requirements for each product type. For example, if we’re trying to import apparel items, we must specify some required attributes, such as color, size, age group, and more. You can get details about these requirements here.
Feel free to browse through your feed errors in your Google Merchant account:
Act accordingly until all the errors are gone, and your file will be submitted successfully, and the products will appear in search.
Of course, each shop and product type have peculiarities that can’t be covered in a single article. My universal advice to all the shop owners is: carefully read error messages, they offer all the necessary information for their correction.
I do hope this article was helpful for you and will be happy to answer questions. Do you use Google product feeds for boosting your business?