E-commerce training. Online courses to become a better merchant
As any entrepreneur, e-merchants wear many hats: apart from general business knowledge, they need understanding of online and product marketing, tech, accounting, client management, and more.
A shop owner can use many sources for education: degrees in educational establishments, books and blogs, consulting, online and offline trainings, participating in online and offline communities.
In this post we are focusing mainly on paid e-commerce online training sources, or free but quality ones. Also, I avoided sharing just e-commerce marketing online courses and low quality courses from Udemy.
- Coursera – Foundations of E-commerce
- Platform training – Merchant Track from Magento, and more
- The Insider’s Guide to Building an Online Store
- Google Analytics Academy – Ecommerce Analytics: From Data to Decisions
- eCommerce Planning & Management Certificate
- Mobile Commerce – Digital Marketing Institute
- E-commerce Fraud and Risks training courses
We shouldn’t forget college and university degrees, but when it comes to small e-shops, the best place to learn e-commerce is where it happens – the Internet.
Coursera – Foundations of E-commerce
Coursera is the first place to search for quality online training!
This course won’t provide you with some practical and down-to-earth details, it’s rather an overview of the field to develop a general understanding of e-commerce as a business and its place in modern entrepreneurship.
More Coursera online training for e-commerce shop owners:
- Introduction to Corporate Finance
- Introduction to Financial Accounting
- Developing Innovative Ideas for New Companies: The First Step in Entrepreneurship
Platform training – Merchant Track from Magento, and more
Popular e-commerce platforms offer online courses on using their instruments and on e-commerce aspects, such as managing the store, accounting in connection with platform features, and more.
For example, Magento offers several courses for merchants/marketers, and they are collected into one track, closely connected to Magento itself.
Note: Merchant Track is $119, it includes Managing Your Magento Store course, which is $1850 separately, which looks strange, and there’s no clear explanation to this price gap on the page.
Andrew Youderian offers a course that consists of videos, worksheets, spreadsheets, and checklists, including a three months Moz Pro membership and a 30 day money-back guarantee. This online e-commerce course is very comprehensive and includes information about all stages of creating an e-shop, covering such areas as legal and suppliers, which are often missed by most of the e-commerce guides. This is a great A-Z training course, and at the same time it can boast of more than just beginner level tips. Besides, there’s a cheaper Store Owner edition.
Google Analytics Academy – Ecommerce Analytics: From Data to Decisions
You should consider going through this course (and also other Analytics Academy coursers) even if someone is doing SEO, analytics and conversion optimization for you. This basic knowledge is a must for any e-commerce merchant who wants to understand the principles of acquiring customers and boosting revenue.
eCommerce Planning & Management Certificate
This is a professional online training course from ADMA – The Association for Data-driven Marketing & Advertising – the largest marketing body in Australia. You will get a certificate that is recognizable in the industry as well. Digital marketing is a focus of this course.
UPD: Unfortunately, the certificate is not available right now. However, ADMA offers a variety of other certificates on marketing.
Mobile Commerce – Digital Marketing Institute
This course is a part of Mobile Marketing Diploma Online course, however, this section is available for online training separately. Digital Marketing Institute is a famous education provider, and their online courses are definitely worth the money. What is more, there is a lack of legit m-commerce training courses online, and this one is definitely a source of valuable information, which will help you make use of mobile commerce for your online store.
E-commerce Fraud and Risks training courses
These two online training courses are delivered by The Fraud Practice company, which provides consulting services, training and research on eCommerce payments, fraud prevention and credit granting. This is a rare topic in e-commerce, however, this knowledge can literally save you money, clients, and reputation.
Did you take any online training coursers in e-commerce? If yes, please share your experience with us.