From Desktop to Mobile
Obviously, mobile-oriented web is going to expand. As the vast majority of Internet users have smartphones, new technologies are being shaped more and more to the possibilities of mobile platforms. Perhaps, unless there are new smart glasses or watches or other super gadgets on the agenda (and, actually, even then), the upcoming decade will be the mobile-centric decade.
It is also announced that the search engine mega machine is going to make the mobile index primary over the desktop one. Thus, the web is going to be gradually restructured, with all the actors in the industry paying more attention to mobile content.
What exactly Google said:
To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results.
Running e-business, what to expect?
Needless to say, if you run the e-commerce enterprise, you want to be on mobile. And as a number of purchases proceeded via mobile keep increasing, there is less time to ignore a future market, which is a mobile-tailored market.
1) 125 Million U.S. consumers own smartphones.
2) 62% of smartphone users have made a purchase online using their mobile device in the last 6 months.
3) One third of all e-commerce purchases during the 2015 holiday season were made on a smartphone.
4) 80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations.
As an entrepreneur, you have to follow your customers’ preferences. And, perhaps, it is a high time to take your mobile content with all proper seriousness. But what are the peculiarities of the Google’s move and what should e-entrepreneur turn his or her mind to?
- You are all right if you have an RWD site. Keep on that way. Be sure to read the latest news and to follow the fresh recommendations.
- If you only have a desktop version, it’s time to think about having a mobile version created. If your site has a separate mobile version in a folder or on a subdomain, you have to add it as a separate site to the Search Console. Or, alternatively, change your design to a responsive one, which is more time-consuming, but more preferable as well.
- If you have a mobile version, you may want to review it to make sure it goes with Google advice.
Battle for Content
It is believed, data is the new oil. There is a sort of cold war on the information between Google and Facebook. With this tense arms race, the platforms are trying to place as more content as possible to their servers, and monetize it via ads.
As Facebook launched the Instant Articles to keep users within the site and produce more content in their boundaries, Google made its somewhat counter attack with Accelerated Mobile Pages. Perhaps, you may want to employ AMP to boost your site performance. With Mobile search index, Google is also trying to engage more content production within mobile coordinates.
The main thing is that in 2015 being off mobile could still be an option, in 2017-2018 it won’t be at all. Mobile is taking over naturally, but with plans of making the mobile search index primary, Google is also additionally accelerating this growth.
In a couple of years’ time, your site probably won’t rank if it’s not responsive or if the mobile version is too weak. Google doesn’t like to give us previews of what’s going to change in search, but luckily now even small businesses have enough time for accumulating resources and creating proper responsive websites before mobile starts massively dominating the web – even more than it is now.