Amasty goes an extra mile to offer even more useful solutions to Magento 1 users. And now we are happy to provide you with a pack of useful tools – Magento 1 Essentials.

Apply the set of essential Magento extensions to manage your newly-built online store productively from the off. Improve your website navigation, customize product grid, optimize product data processing and attract customers with tempting promotions at a time.


 Launching a new Magento 1 store? We’d love to help you with a quick-start package of features.

Sometimes, it’s hard to decide which features you should add first when opening a new online shop. Based on customers’ activity, we built Magento Essentials, a tool that has all the basic and important features under the hood. Getting all of these as a one will immediately make your store ready for essential e-commerce operations and management.


The toolkit includes four different extensions using which you can easily configure basic online store features. The pack of essential extensions will help you manage your new store primary settings more effectively.


  • Apply vertical and horizontal navigation blocks;
  • Allow customers to filter products by product attributes (price, color, size, etc.);
  • Use numeric and ranging filters;
  • Implement alphabetical brand blocks and filters to let customers shop by brand;
  • Run AJAX filtering to refresh info without page reloading;
  • Use any menu mode display you like;
  • Generate SEO-friendly URLs;
  • Specify custom meta tags and try advanced SEO settings.


  • Extend your product grid with any additional attribute columns;
  • Edit product data and quantity right on the grid with AJAX;
  • Filter products by necessary attributes;
  • Create diverse custom grid templates for different admin users;
  • Show product thumbnails and product creation date on the grid;
  • Set a required columns order with the drag-and-drop option.


  • Use 20+ promotion types for outstanding deals;
  • Apply new rules for promotions and hot deals based on customer attributes, order history, order subselection;
  • Display detailed discount breakdowns for users;
  • Run promotions for the cheapest/ most expensive items;
  • Use special promotions for bundle and virtual products;
  • Launch ‘Get each 2-nd, 3-d’ etc. with a discount or for free and many other types of campaigns.


  • Edit product prices in bulk;
  • Assign categories to multiple products in two clicks;
  • Delete products and product images in bulk;
  • Easily relate products and create up-sells, cross-sells;
  • Copy product attributes, images, custom options to multiple products conveniently.

Advanced Features


  • ‘Noindex’ and ‘nofollow’ tags
  • Products filter by star ratings
  • ‘Featured’ brand pages with unique URLs

Product Grid

  • Quick links to the frontend
  • Particular templates visible to all admin users
  • Products availability display depending on quantity

Mass Product Actions

  • ‘Fast Delete’ option
  • ‘Remove Relations’ option
  • User role permissions for each action

Special Promotions Pro

  • Promotions for product sets
  • Discounted items exceptions for promotions
  • Custom product options for specific rule conditions


Manage your basic settings easier with the useful pack of tools: