If you are one of the online entrepreneurs, you know how tough the competition in the market is now. New appealing web stores are popping up like mushrooms after the rain. It’s really difficult to ride the wave rather than follow it. But by overhauling the wave all the time it is unlikely you will become an industry leader one day. That’s why it’s so important to be a smart merchant and think in advance.
Tracking the latest web design trends is one of the essential steps to e-commerce success. Online buyers became much more fastidious. They discern current and outdated designs; they want to absorb content that is being presented in an engaging manner (videos, infographics, imagery, etc.); they need detailed descriptions (reviews) of the goods/services for which they are going to pay. Potential customers care about site loading speed, its color scheme, the simplicity of navigation and checkout and a wealth of other details. So, you’d better focus on providing a good user experience on your site.
The information we are going to share below will help your brand become an authority and rise above the crowd. Of course such kinds of approach will multiply the conversion of your Magento store, as we are talking about Magento web design trends now.
1. Big background images.
Using big background images makes a deep impact on the user. It captivates them and drives them to explore the website further. This design technique is considered to be minimal, yet it ensures an extremely positive user experience. An example of the appropriate use of big images can be seen below. The theme is provided by TemplateMonster.com.
Vini – Fashion shop Magento Theme
2. Background video.
Designing a website doesn’t necessarily mean you have to build a static experience. With the rise of web technologies it’s become easier to add things like videos to create a richer user experience. Videos make your website more interesting, immersive and remarkable. Some sites, like the one you see below, are making the most of large, browser-sized videos by using them as the background for their web page. This allows them to change the visual experience in new creative ways. Websites are using large background videos for different purposes: to create a special mood and atmosphere, to demonstrate their product in action or tell a story that wouldn’t have been as easy or perhaps as much fun as with a regular, static page.
3. Hover/animated effects.
Animated effects breathe life into web pages. They interact with the users, encouraging them to see what else is there for them. Hover effects give a more intuitive feel to a site as users mouse over content. The visitors, unsure about a feature’s function, tend to hover over them automatically for instant visual feedback.
F2 – Free Magento 2.0 Theme
4. Flat design.
Flat designs are not losing their popularity. It’s not surprising as this style of interface design emphasizes minimum use of stylistic elements that give the illusion of three dimensions and is more focused on a minimalist use of simple elements, typography and flat colors. Designers prefer flat design because it allows interface designs to be more streamlined and efficient. It is easier to convey information quickly, while still looking visually appealing and approachable. Besides, it makes it easier to design an interface that is responsive to changes in browser size across different devices. With minimal design elements, websites are able to load faster, resize easily, and still look sharp on high-definition screens. Those are the reasons why users love flat designs too.
Ves Yume – Free Magento Theme
5. White space.
White space or “negative space” as it’s also known (the two terms are used interchangeably) refers to any screen space between existing elements. It doesn’t need to be white, or even blank (if, for example, you’re using a patterned, colored, or textured background). It creates a vacuum of content, which then draws more attention to the existing content. So, it becomes a powerful tool in the hands of an expert.
Electro Magento Theme
6. Custom-drawn illustrations.
Illustrations are taking over the Web. Many designers are creating websites with everything from full-screen illustrations to hand-drawn icons that are used throughout projects. It’s a trend that’s likely to keep growing because illustrations make a design feel custom (even if it’s not).
7. Use of storytelling.
People like to listen to stories. Every design tells a story and every story has a design. Effective storytelling requires that you use visual and user interface design to create something with which people want to interact. Good stories are simple. Here are 5 elements of a good story: good stories are emotional, they are truthful or believable, the best stories are real, great stories, are valid and work for almost any audience.
8. Outstanding typography.
It’s difficult to argue that typography plays an important role in setting the tone, theme, and message of a website. Typography is the art and technique of arranging type. It involves well-considered and careful selection of typefaces, point size, line length, leading, tracking, kerning, color and any element that can affect a design. Today readability is the main concern of the designer. In websites, consistency is key in the use of typography. For a long time typography has been overlooked by web designers, but now it has, at last, gained recognition. Only a few types of fonts could be used safely in websites, assuring that every viewer would see them as the designer intended. However, services like @font-face & Typekit have been developed to allow designers to use a wider variety of fonts in their work.
EM Titany – Premium Responsive Magento Theme
9. Parallax scrolling effect.
Yes, we know this is not something new, but it still works. So, let’s specify once again what Parallax is. It is a technique in computer graphics and web design, where background images move by the camera slower than foreground images, which creates an illusion of depth in a 2D scene and provides a user with greater immersion experience in website environments.
2YOU Magento Theme
10. Grid/card layout.
Grid/card layouts were made popular by Pinterest, Facebook, and Twitter, and they have become a fast-growing trend in web design. Even more, grid/card layouts have almost turned into the go-to format for nearly every website. They organize information in neat, little boxes, imparting to any website a clean, minimalist look. Grid/card layouts are not just aesthetically pleasing, but also very useful as they work beautifully on any type of device.
So, you have just read about 10 of the top Magento design trends of 2016. Surely the list goes on… Did we miss anything? Maybe it is your favorite trend? Please don’t be shy in making your additions at the comment section. Do you have cool examples illustrating modern Magento design trends? They are welcome too as well as all your likes and shares.