SEO in Magento: First Aid for Your Online Store

SEO in Magento: First Aid for Your Online Store

“WEEEEOOOO-WEEEEOOOO” – do you know where these sounds are coming from? It is our SEO ambulance rushing to help your online shop to restore its SEO health and occupy a high-rank position in the search results. We’ve decided to share with you some practical tips that will help you to deliver quick SEO help to your store and to make it more SEO friendly.

Being an e-commerce fan, you’ve probably already done a fair bit of SEO to promote your online business. While there are tons of SEO guides for content websites on the Internet, even a quick glance around is enough to realize that Magento lovers have not so many trusted sources to enrich their knowledgebase. Our article will tell you how to improve SEO performance of your store in no time!

Skins

This is your fisrt step on the way of SEO optimization. Native Magento functionality will hardly provide you with header-friendly skins or themes. It means that you have to find and install customizable blank themes with some space for SEO elements.
Use tags

Headlines

Make sure all your logos are marked with < h1 > tag on the frontend page and with < h3 > tags on other pages. For instance, use in < h1 > tag for the product name on a product page, but mark product names with < h3 > on the category pages. This may seem to be too evident, but very often we overlook the things that are easy to perform.
At the same time avoid using < h4 > tags for titles that don’t contain keywords. It’s better to use < strong >.
*Don't forget to remove spaces within < > in the tags from our instruction.

Clean up Your Code

Never keep your JavaScript or CSS in your templates. Put them to external files. The cleaner your templates are, the better your SEO statistics will be.
This way you’ll kill two birds with one stone: your clients will be able to cache the files on the first load and search engines will not download them.
Speed up

Speed Up

Make your online store load faster. How? Actually, there is nothing difficult:
• Activate caching via System -> Cache Management. All caching options should be enabled;
• Use decent hosting server configuration, don’t scrimp on it;
• Minimize the number of external files by combining everything possible in one file.

Avoid Content Duplication

All your pages should have only 1 link. Don’t let URLs like www.yoursite.com/product.html and www/yoursite.com/catalog/product.html lead to the same page, since search engines will consider this to be duplicate content.
Go to System => Configuration => Catalog => Search Engine Optimization and switch “Use Categories Path for Product URLs” field to “No” and both “Canonical Link Meta Tag” fields to “Yes”.

Search Engine Optimization has already proved to be one of the most effective promotional tools for any online business. Although SEO shouldn’t be treated as absolute panacea, a properly build strategy can raise your positions in search results and draw massive traffic to your online source. Therefore, ignoring its unprecedented power you deprive your website of a chance to get noticed by millions of users.

If you want to go for advanced SEO strategies for your Magento store, feel free to check Amasty SEO Toolkit.

Alena Dalidovich

Alena Dalidovich

Alena has real power over letters: they obey her and get into good texts. Alena describes her favorite feeling as a mixture of several things: bicycle, speed, wind and… people scattering in different directions :) Also Alena likes cats and books about marketing. She enjoys the process of learning something new all the time.

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