Today we’ll give you a few marketing tips on how you can use our Promo Banners Magento extension to quickly boost your profit. The extension helps to place image banners on the customers’ path to purchase, which stimulates them to impulsive purchases and adding more products to cart. Thus, effectively managing your banners you raise customers’ awareness of your products and get one step closer to conversion.

At first, you have to know all Magento banner features:

promo-banners

  • There are 3 types of banners to choose: images, cms- or HTML-blocks;
  • Specify dates and time for banner display;
  • Display modes – on product, category, any cms page or in shopping cart;
  • Set the priority of two or more banners;
  • Link banners to any page;
  • Banners display is based on cart content : on subtotal, product quantity, product attributes, shipping address, etc.


The table below shows the most common case studies, summing up the experience of our customers. As you can see, there is a tip, then steps to achieve it and a vivid example of use.

What to doHow to do
Sell more in one order1. Figure out how you can motivate customers
2. Show banners, which stimulate people to add more to shopping cart
3. Increase average order amount
Example: Cart subtotal is less than 50, so show banners saying "Free shipping for orders over 50" or "add 1 more item to get a discount"
Clear stock1. Your stock is full of products you need to sell.
2. Place banners on customers’ way to purchase, category or product page either cart.
3. Show attractive promos.
Example: Display banners saying that customers can get a free case with each sunglasses.
Stimulate impulse purchases1. Create several attractive promotions
2. Place banners on product, category, any cms page or in shopping cart.
3. Wait unlit the fish swims into the fishing net 🙂
Give customers visual effects1. Visual information is processed 60.000 times faster than text.
2. 60% of the world population are visual learners.
3. Display a banner based on product attributes on the page of promoted products
4. Increase conversion ratio
Example: A promotion deal for all green products or for all monitors with resolution 1920*1200.
Decrease the number of abandoned carts1. Promo items are not outstanding, they get lost in variety of products
2. Customers don't buy products simply because they don't know about them.
3. Place a banner above the list of products in shopping cart, above product description or in sidebar.
Example: Place a vivid banner on category page and customers won't pass the promotion.
Shout about promos so customers can hear you1. Segment your customers and detect 'good' ones
2. Refer them to a separate customer group
3. Display banners only to specified customer groups
Example: Place customers, who’s spent more than 500$ at your store in VIP group. Show banners with 20% discount for orders over 100$ only to VIP group.
Treat your VIP customers1. Create a list of promoted products
2. Add the list to HTML-, cms-block- or image banner
3. Give customers the right to choose
Example: Customers choose from the discounted product list an item they prefer.
Involve customers in purchase1. Specify order conditions which have to be satisfied to get a free gift.
2. Show a selling banner to inform about the conditions to get the gift
3. Provide customers with positive shopping experience
4. Give them a decisive reason to come back.
Bring up loyal customers1. Specify order conditions which have to be satisfied to get a free gift.
2. Show a selling banner to inform about the conditions to get the gift
3. Provide customers with positive shopping experience
4. Give them a decisive reason to come back.
Example: A free flashcard for a laptop which is already added to the cart.
Relevant to customers' interests promos 1. Create promos which reflect customers' interests
2. Show banners which are relevant to the products customers view

We hope these practical tips will help you easily optimize your work with banners and raise your conversion rate. Feel free to write your questions and share your opinions in the comments.