SEO Competitor Analysis: Part 2. The Anatomy of Keywords
Keywords in SEO can be compared to small elves who thoroughly do their job on bringing your website to the top of search results. Having a look at what keywords (or elves if you prefer it this way) are working for your competitors can provide you with a great insight into how your market operates in relation to SEO. Check our second article from the series concerning SEO Competitor Analysis to learn how competitors can help you to make up an efficient keywords list.
Find competitors’ keywords
The simplest way to look at competitors’ keywords is to skim their page titles. For handy and quick research you should use an add-on for Firefox or Chrome which displays a domain and page authority in organic search.
Look at exact match keywords in competitors’ titles, choose if they are suitable for you, compare your page and domain authority to theirs, if you have higher indexes your page will rank higher in search results. If your competitors don’t have exact match keywords and you do – good for you, there’s an opportunity to rank higher even if above mentioned indexes are a little lower.
Another simple way to find keywords is to look at competitors’ pages code. You can find some ideas in meta description or meta keywords tags. Just right click on a necessary page and choose view page source. Then press Ctrl+F and type “meta” – you’ll find all the tags. By the way, if you don’t want to waste hours on writing meta data for your Magento store, you can automate the process with the special extension.
Google also has a tool for keyword research – Google Adwords Planner. It is extremely useful either to find new target words or to find out the demand on products and their popularity.
The algorithm is ordinary – you enter the name of a product, click ‘Get Ideas’ and in ‘Keyword ideas’ tab you’ll see a huge list of potential keywords with the average monthly searches amount. You can also filter this list using ‘Include/Exclude’ filters, targeting, keywords filters. This tool is definitely worth your time and consideration.
Find traffic top performing keywords
There are tools which can help you to find out top competitors’ website keywords. Take for example SEMRush. It will also give you a brief description of situation with links and traffic on your website.
On the image above you can see top 10 keywords of the website example.com. This data may be useful if you are despair to find new words to update your semantic core.
New keywords in keyword mentions
A constant review of market trends is a way to success when it comes to a competitive struggle. You have to be aware of your market share and protect it using such tools as Google Alerts and Mention. They operate on the same principle – you select the most significant keywords and follow any new mention of it appearing in the web. This gives you a clear idea of what popular content to write for link building and also a few new competitors may be found.
Google Alerts lets you to configure email mentions for the latest relevant Google results based on your queries. The only thing you need to do is to choose from several options, see them on the image below.
You can get all results or choose a result type, for example news, blogs, video, etc. Also you are able to select the time of receiving the results and the quantity of them.
Another tool for web monitoring is Mention, which has a free and paid version. This is a more advanced tracker than Google Alerts. It has such features as real time monitoring, task-management system, alerts sorting, etc. This might be helpful if you want to react quickly and devote your time to only significant mentions.
Spy on Adwords to find selling keywords
If your competitors use Google Adwords – you’re lucky, because it is unquenchable source of data. Clearly, competitors choose the most valuable keywords for ads and if these keywords are used for a long period it means they bring conversions.
There’s a tool Spyfu, which gives you a review of competitors’ advertisement situation. You are able to see the amount spent on ads and their targeting words. There’s a free limited version, so you can check if this data is necessary for your store.
There’s also an opportunity to view ads. As well known, for better ad conversion one should use keywords in the ad text. So you can also look through ads to collect keywords and also understand the positioning of the company.
Looking through Top Ads will help you to attain better understanding of what keywords are used by the leaders of the market and will let your Magento store to come a step closer to the Holy Grail of ranking positions.
We hope this article will help you to get at hands the keywords for your Magento store SEO strategy and knock your competitors down already in the first round.