Setup Google Product Feed - new wizard

Hey, Amasty blog readers!

You’ve probably noticed that we updated Product Feed extension to 3.3.0 version and added an interesting feature. Now there’s a wizard for creating a Google shopping feed.

The wizard was implemented to let you set up the feed profile in four easy steps – faster than ever! You can also create a basic profile or output some unique attributes.

Also, the feed you configured for Google can be used for some other websites, such as Facebook or Bing.

Let’s start!

Go to Feeds and click the Setup Google Feed button.

Start setting up Google feedStep 1. Categories setup

We explained how to set up the categories in the previous article (see step 2).

With the update, the categories setup has become much easier. Just click the name of the category you want to rename and replace it with the suitable category from the Google taxonomy:

Google taxonomy

When you’re done, here’s the example of how your categories may look like:

Categories are set up

When you’re done, click Save and continue.

Step 2. Basic product information setup

When designing Google feed wizard, we tried to make the creation process as easy as possible, so you can skip this step if you don’t need to apply some special changes.

Say, you want to output a short description instead of the description. It’s easy to do; just choose the corresponding attribute for the description tag:

setting attributes for Google feed

The same can be applied to all of the attributes.

Pay attention: Condition tag

As you may have already noticed, a static text New is shown for the condition tag. This is okay when you sell only new items. And if you sell used or refurbished items, don’t forget to change this setting.

It is very likely your store products don’t have an attribute to contain the condition status of the product. In this case, you should create it for the correct work of Google product feed.
Here’s how the Condition attribute configuration looks like:

Condition - new - product attribute

New product attribute

Please note that this attribute should have only one out of three values (new, refurbished or used).

After creating and saving the attribute, reload the wizard page, and the new attribute will appear on the list. Of course, don’t forget to set the attribute values for all the products. We won’t stop on this thing for too long, but if you experience some troubles with creating and defining the new attribute, don’t hesitate to ask questions in comments.

Now we are going to replace the static text with the new attribute. For the Condition tag, open the dropdown and replace Text with the newly created attribute:

Condition attribute

The last but not least: in the bottom Options section you can choose the store view to take the product and currency data from. It’s great when your store is configured as multistore/multilingual and works with several currencies. Otherwise, you might get into trouble!

For example, if your prices on the frontend are in pounds, and the base currency is US dollars, Google will see that as a reason to reject your product listing.

Save and go to the next step!

Step 3. Fine-tuning

Step three is also a list of attributes. But these attributes are a bit special: not all of them are necessary or useful for you. Should you use them? Depends on what you are selling, because requirements for, say, apparel and electronics are different.

For instance, if you sell apparel, for the Condition tag set to New the following parameters are needed: gtin, mpn, brand.

Brand should be set manually. Here’s an example: in my test store I have the brand info saved in the Manufacturer attribute, so I choose it in the dropdown.

Brand tag

Gtin (A Global Trade Item Number) and mpn (Manufacturer Part Number) could be a potential issue, so let’s look at little bit closer at them.

If you don’t have these attributes, you have to create them, too. Keep in mind that now the attribute type will be Text field.

Gtin attribute

Attribute gtin

After creating these attributes, you have to set them for each product. Here we encourage you to read this help article from Google if you don’t feel very confident regarding these terms.

If any of the listed attributes are not required for your country or product type, just choose the None option, and the tag won’t be added to the feed profile.

Here’s how the fully configured step 3 can look like:

Fine-tuning attributes for product feedStep 4. Automatic generation and uploading options

To give you a good example, I’m going to describe a very simple and convenient combination: the feed will be uploaded to the Google servers daily, once a day, using SFTP.

Let’s start with settings in Google Merchant account. Add a new feed:

Add a new feed

First, I’m going to create a test feed to check and correct the mistakes of the feed profile, if any.

Create a test product feed

On the second step, choose Regular Uploads, as we decided to upload the files via SFTP:

SFTP for product feed

Pay a bit more attention to the third step. The name of the file you are going to put in here should be also used in the wizard settings:

File name for product feed

In Google Merchant dashboard, go to Settings > SFTP and FTP:

SFTP settings in Google merchant

Click Generate SFTP password and save the password. Now, on SFTP settings page we can get the server address and login:

SFTP settings

Return to the Product Feed extension, step 4, choose SFTP as the upload method and enter the data you have received from the Google Merchant dashboard. Switch Generate feed setting to Daily, and you’re done!

Here’s how the configured step 4 looks like:

enter data

As you click Save and Continue, the feed profile will open and the feed generation will start, and because we configured the SFTP upload, the feed will go to the Google server, too:

Feed generation process

After the file is uploaded to the Google server, it will be automatically checked.

If Google finds any errors, please go to this article to learn how to get rid of them one by one.

We hope the new feature will make the process of product feed creation faster and easier for you. Welcome to leave your feedback about the Product Feed wizard or ask questions if something’s unclear!