Tagged: ecommerce

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Top 10 best Christmas ads in 2016

  The Christmas is coming, and in Great Britain it means the start of the anniversary High Street brands traditional video ad competition, that has become as common as a Christmas tree, mince pieces or mistletoes. Over the last years usual promotional ads have turned to the highly expensive short movies and became a seasonal piece of art. Global and local brands promote Christmas spirit and cocker people with marvelous magical stories. On this race of creativity and crazy spendings, companies stand on head to...

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Green packaging 101: how to make your e-commerce business eco friendly

  “Information about the package is as important as the package itself”. Frederick W. Smith   We all live in a consumer society and make purchases on a daily basis. Every hour we bring home tons of accurately packaged products from supermarkets or receive them via delivery services. Starting from ginger snaps and ending with slipper-socks, almost all goods we buy are supplied in some form of packaging, that not only keeps the contents in a good condition but defines brands and provides necessary product...

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8 Perfect Magento 2 Themes With Unlimited Possibilities

This short article features 8 mind-blowing Magento 2 themes that will give your online business really unlimited possibilities. Why should you choose Magento? Magento is an open source platform for eCommerce businesses. This gives you the possibility to experience all of its basic functionality for free with the Community Edition of Magento. This option is perfect for small and medium stores. Magento Enterprise Edition is perfect for large stores, with over 10,000 SKUs in their inventory and starts at over 10 thousand dollars per store....

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All you need to know about Facebook Marketplace in 2016

Facebook launched Marketplace – a platform for peer-to-peer sales, that now is available on Android and iPhone mobile apps for 18+ citizens of UK, United States, Australia, and New Zealand. The new feature has been already named as a geo-located Craigslist. The platform is only peer-to-peer now, but the things could change anytime if Facebook offered some business options.   “Platforms are the offices/factories of the future”. Ernesto Spruyt, Mobbr.com   Facebook launched his own marketplace, and you’ve probably heard about this piece of news. The...

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Google to reshape the web search with mobile index

From Desktop to Mobile Obviously, mobile-oriented web is going to expand. As the vast majority of Internet users have smartphones, new technologies are being shaped more and more to the possibilities of mobile platforms. Perhaps, unless there are new smart glasses or watches or other super gadgets on the agenda (and, actually, even then), the upcoming decade will be the mobile-centric decade. It is also announced that the search engine mega machine is going to make the mobile index primary over the desktop one. Thus,...

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Best 2016 e-commerce books worth checking out

Imagine, you are monitoring lists of best books on e-commerce 2016 but you are still led to the old chap Dale Carnegie and his 1930s imperishable “How to Win Friends & Influence People”. Warmly shake hands with your customers and remember all the birthdays of their grandmas and aunts. Keep it up and you will be indecently rich and successful! Thus spoke great and mighty Dale. Fine, but haven’t actually our relations gone dramatically elsewhere today, constituted by the digital environment with the bunch of...

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Top 30 trending products to sell in 2016

Whether you are planning to start a new e-commerce business or seeking for ideas of what to sell this year, this list would be helpful for you. I found that most of the lists contain the same and repeating items such as selfie sticks, matcha tea and EOS lip balm, so I’ve collected a bigger list of various trending items, supported with Google Trends data.

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A guide to cross-selling & upselling techniques

The truth is: a decided customer is a rare phenomenon in the e-commerce world. In most cases, people are sure only about their needs, and slightly know about the way they can be satisfied. There is a fine line between making proper suggestions and trying to sell more at a rate when a customer doesn’t see it as an aggressive tactic.

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How to run a targeted giveaway in e-commerce

Running giveaways is a common method of increasing your audience, getting more traffic and attracting more potential clients. They’re relatively cheap and fast when it comes to building audiences and creating a buzz around your brand. However, it’s not that easy to run a successful giveaway, which will attract the right people. After all, you want your potential clients to enter, so you could later on use these leads to grow your business. Same goes for building audiences – you want only the most relevant...

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How to set up follow-up emails in Magento using customer segments

Small e-commerce business is always about low-budget solutions. Indeed, unlike huge corporations, you can’t spend money without knowing for sure whether it is going to work, or not. Of course you know what follow up emails and user segmentation are. Today we will tell you more about combining these two marketing spheres and how you can apply it for low-budget marketing of your online store. Plus, we will give you a few tips on implementing this on Magento.