Tagged: Q&A

Future of eCommerce: interview with Advanced Logic 0

Future of eCommerce: interview with Advanced Logic

Amasty starts a series of interviews about trends, best practices and future of eCommerce. As experts for this topic the sponsors of Meet Magento Belarus 2014 were chosen – those, who care most about the spread and development of eCommerce in general and Magento in particular. We start this series with our old friends and Partners as well as great professionals – Advanced Logic. We have talked with the Head of the Company Davide Consonni to learn what he thinks about the future of eCommerce.

The complete guide to eCommerce gamification 0

The complete guide to eCommerce gamification

A few years ago it was hard to find an eCommerce analyst, who wouldn’t be claiming that Gamification is the next big marketing thing. Since then Gamification has turned from a pimple-faced teenager into a handsome and mature player in the fight for the brand’s preference. Both big and small companies keep on gamifying the shopping experience they provide. So why should your Magento store opt out of it? Check the complete guide to eCommerce gamification and learn how to make shopping fun.

How to increase conversion rate in your Magento store 0

How to increase conversion rate of your Magento store

Conversion rate is the thing that turns a random visitor into a buyer. Increase of the conversion rate is your main and only aim. But when you start your Crusade for customers’ love and affection, you don’t have to walk this road all by yourself. Check our little helpers that would assist your Magento store in reaching world-beating conversion rate.

UX case study: eBay website tricks for great profit 0

UX case study: eBay website tricks for great profit

Usability of a Magento store is the shadow director of Magento store profitability. You might not strike one’s eyes, but it is the thing that directly influences buying decision and average time on the website.  But what brings positive user experience? We have conducted eBay UX analysis and made the list of the tips that will help your store to be more user-friendly with almost no effort.

Amasty Research: How fast can Magento be with Full Page Cache? 4

Amasty Research: How fast can Magento be with Full Page Cache?

Amasty Team has recently issued a new extension Full Page Cache, aimed to speed up Magento store pages, known for their huge weight. Full Page Cache is a great success, it considerably reduces page load time and offer a number of other cool features. But actions speak louder than words. And statistics speaks even louder. Check Amasty new research on how fast can Magento be with Full Page Cache?

New Magento Extension: Full Page Cache 1

New Magento Extension: Full Page Cache

Do you like waiting? Nobody does! Waiting for a page to load is not an exception. You may have a great catalog with lots of eye-catching products that your customers will like. But what’s the point in having such a great catalog if it is unable to load fast and potential customers just leave the page without even looking at it? Amasty new Magento extensions Full Page Cache easily solves this problem.

Amasty Choice: 7 Magento Extensions We Can’t Live Without 0

Amasty Choice: 7 Magento Extensions We Can’t Live Without

No one knows the products better than producers themselves. And this time we have decided to reveal some of our secrets and show which of Amasty Magento extensions we use ourselves. Yes, this is the article where we talk a lot about ourselves. We are deeply convinced that if “the shoemaker’s family goes barefoot”, it must be a bad shoemaker. But this is definitely not our case. So check the list of Magento extensions we use for our own store to enhance customers’ experience and...

header-magento-customer-segmentation-1 2

Guide on Magento customer segmentation for grown-ups

How many times have you stumbled upon a man in the street, who was desperately trying to sell you something, be it a book or a pack of cookies? What were your emotions from such encounter? Did you buy anything? I’m pretty sure the answer is no. The disease of trying to sell everything to everyone is typical not only of street sellers, but also of many Magento stores. And there’s only one cure from it – Magento customer segmentation.